![]() Though much of this comes from fundraising, candidates still have to provide a substantial amount of money, especially at the beginning of a campaign. Candidates generally spend hundreds of millions of US Dollars (USD) in the first few months of campaigning alone, and an entire campaign can cost between $700 million and $1 billion USD. Financial RequirementsĪnyone wanting to run for president needs to be wealthy, or at least able to access a lot of funding during the campaign. One of the most well-known examples of this was the Kennedy campaign in 1960, when Kennedy appeared much more confident and charismatic in televised debates than his opponent, Richard Nixon. Charisma makes a presidential candidate more accessible to potential voters, which can strengthen a campaign greatly. While doing this, they must be able to speak persuasively and clearly about major issues even when they're tired. Presidents undergo a long, grueling campaign trail criss-crossing the country in an effort to garner votes. Another important aspect of running for president is public speaking and charisma.
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